![]() Once it’s pointed out, it’s hard to unsee that the film essentially looks like it’s called AVATA R: The Way of Water. This issue is most notable when looking at the final two letters, with the gap between the “A” and the “R” causing frustration among a contingent of fans. In 2017, the joke was the focus of a Saturday Night Live skit where a man named Steven, played by Ryan Gosling, was obsessed with how a blockbuster film like Avatar could use Papyrus for its font. However, not all fans are happy with the new logo, and have been left frustrated due to the kerning, which is the spacing between the lettering. One year later, the official Avatar Twitter account debuted a new logo, which had completely dropped the Papyrus font – and last month, the official logo for forthcoming sequel, Avatar: The Way of Water, was released in a completely different font. ET Photo: Everett Collection Where to Stream: Avatar Powered by Reelgood It’s the end of an era for Avatar ‘s long-derided Papyrus font. Goosebumps The famous Goosebumps title which originally had a raised, bumpy feel on the cover itself maintained a consistent look even as the secondary font choices varied. ![]() “Like a thoughtless child just wandering by a garden, just yanking leaves along the way.” Unfortunately for Ryan’s character, his worst fears came true the modified Papyrus font was used again for the 2022 film, Avatar: The Way of the Water. “He just highlighted Avatar, he clicked the drop-down menu, and then just randomly selected Papyrus,” his character says of the film’s graphic designer. In Defense of Papyrus: Avatar Uses the World’s Second-Most-Hated Font to Signal the Downfall of CivilizationWhen Ryan Gosling’s SNL skit debuted, I thought i. It saw Ryan Gosling playing a man haunted by the creative decision to use a default computer font for the fantasy film’s title. James Cameron Responds to Ryan Gosling's SNL Skit About Avatar: 'F- It, We're Using the Font' (Exclusive) 'If Ryan gets his panties in a bunch over it, then so be it,' the Oscar-winning 'Titanic. The actor hosted the season 43 premiere of NBCs SNL on Saturday and in a pre-taped SNL sketch video titled 'Papyrus,' his character. This mockery was heightened following a Saturday Night Live sketch in 2017. Hey girl, if you write to Ryan Gosling, dont use this font. Every time a big movie, or a movie heavy on CGI was released, it had to be compared with Avatar. Papyrus, much like comic sans, is a much maligned font, and so its use in the title of the original Avatar became a joke so popular that it eventually worked its way into a. ![]() It remained as one of the biggest-grossing movies worldwide until, Avengers: End Game was released twice to break its record. Upon its release in 2009, the James Cameron film was mocked due to its use of the papyrus font in its logo. Avatar by James Cameron came out in 2009 and changed the cinema experience for over a decade. One year later, the official Avatar Twitter account debuted a new logo, which had completely dropped the Papyrus font and last month, the official logo for forthcoming sequel, Avatar: The Way. And in that moment, Ryan Gosling is all of us.Avatar has fixed its logo font for the forthcoming sequels – but it is still causing headaches among movie fans. Having premiered during season 43 of the long-running series, Saturday Night Lives font sketch saw Ryan Gosling star as a man who finds himself haunted throughout his daily life by Camerons decision to use the Papyrus font for Avatars poster. “I know what you did!” he screams at the director. His distraction causes him to wreck his car - at which point he spots Cameron smirking at him from the front window. After a failed attempt to explain the issue to his therapist, played by a baffled Kate McKinnon, we see him driving around and brooding, not unlike his character in Drive.Įventually, he winds up stalking Cameron outside the director’s house. In this short but hilarious skit, Gosling’s character can’t stop obsessing over the laziness of Cameron’s decision to slap a slightly modified version of Papyrus onto a movie that cost $237 million to produce. ![]() The film, one of the most expensive movies ever made, had an inexplicably pedestrian film title design that typeface nerds have long been mocking: It uses Papyrus - a default computer font.Īs far as fonts go, Papyrus isn’t quite as laughable as the beloved joke that is Comic Sans, but it’s pretty close. If Papyrus is the second-most hated font, next to Comic Sans, it makes sense to define Papyrus’s bad-ness in comparison with Comic Sans. Surprisingly, I didn’t find this to be true. If it’s so hated, clearly it must be lacking in fundamentals. Host Ryan Gosling spoofed his own portrayal of a moody psychopath (with feelings!) in 2011’s Drive by portraying a man haunted by a particular design choice in James Cameron’s 2009 blockbuster Avatar. To start off, let’s look at Papyrus’s fundamentals as a typeface. Late in its season 43 premiere, Saturday Night Live surprised viewers in the best way possible by taking on two pretentious movies - and one unbearably overused font - at once. ![]()
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